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Dario Vitale

By Jazmin Agudelo for Ruta Pantera on 10/17/2025 11:33:01 AM

In the frenetic spectacle of Milan Fashion Week, where camera flashes and influencer buzz vie for dominance, Versace’s Spring-Summer 2026 show on September 26, 2025, was a moment of serene rebellion. Staged at the Pinacoteca Ambrosiana, a Renaissance bastion of art and intellect in Milan’s heart, the event gathered a select group of VIPs in a setting far removed from the house’s usual baroque extravagance. There, amidst ancient tapestries and Leonardo da Vinci masterpieces, Dario Vitale made his debut as Versace’s new creative director. Among the wave of designers unveiling first collections for major houses in September—from Stella McCartney’s return at Chloé to Phoebe Philo’s revival of her eponymous label—Vitale was arguably the least visible. No sprawling red carpets or star-studded after-parties marked his arrival; instead, a collection of restrained audacity signaled a new chapter for the Medusa. Before his April 2025 appointment, Vitale was a near phantom in the press, unknown to the public compared to his predecessor, Donatella Versace, whose blonde, leopard-print persona has become synonymous with—if not more iconic than—the brand itself. This article delves into Vitale’s stealthy rise, the impact of his debut, and the challenges of steering Versace into a future shadowed by a potential Prada merger and a generational shift in luxury.
In the frenetic spectacle of Milan Fashion Week, where camera flashes and influencer buzz vie for dominance, Versace’s Spring-Summer 2026 show on September 26, 2025, was a moment of serene rebellion. Staged at the Pinacoteca Ambrosiana, a Renaissance bastion of art and intellect in Milan’s heart, the event gathered a select group of VIPs in a setting far removed from the house’s usual baroque extravagance. There, amidst ancient tapestries and Leonardo da Vinci masterpieces, Dario Vitale made his debut as Versace’s new creative director. Among the wave of designers unveiling first collections for major houses in September—from Stella McCartney’s return at Chloé to Phoebe Philo’s revival of her eponymous label—Vitale was arguably the least visible. No sprawling red carpets or star-studded after-parties marked his arrival; instead, a collection of restrained audacity signaled a new chapter for the Medusa. Before his April 2025 appointment, Vitale was a near phantom in the press, unknown to the public compared to his predecessor, Donatella Versace, whose blonde, leopard-print persona has become synonymous with—if not more iconic than—the brand itself. This article delves into Vitale’s stealthy rise, the impact of his debut, and the challenges of steering Versace into a future shadowed by a potential Prada merger and a generational shift in luxury.

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