![]() |
Pan American experiences
|
------- |

World |
WORLD ------------------------------------------762[FEATURE] | |||
Marc Anthony InfographicThe Global Ambassador of SalsaBy Jazmin Agudelo for Ruta Pantera on 11/25/2025 10:23:23 AM |
||||
| Marc Anthony is not only the best-selling salsa artist in history; he is the only one who has turned a genre born in the Latino neighborhoods of New York into a global phenomenon capable of filling stadiums in Madrid, Milan, and London. With more than 30 million albums sold, 26 Billboard Latin Music Awards, 11 Premio Lo Nuestro, 4 Latin Grammys, 2 American Grammys, 5 Premios Juventud, and the Guinness World Record as the “Tropical artist with the most No. 1s on Billboard” (33 on Tropical Airplay), his résumé is so overwhelming that the industry recognizes him as the gold standard of tropical music. In 2013 he was named “Person of the Year” by the Latin Recording Academy, and in 2021 he received the Lifetime Achievement Award at the Latin Billboards. No other salsa artist has ever achieved such a combination of Latin and mainstream accolades. His song “Vivir Mi Vida” is the perfect example of his universal reach. Released in 2013, the track became the biggest tropical hit of the decade according to Billboard and won the Latin Grammy for Best Tropical Song. It reached No. 1 in Spain, Italy, France, the Netherlands, Greece, and Turkey, and entered the Top 10 in Germany and Switzerland. It has accumulated more than 1.3 billion streams, and its video surpassed one billion views on YouTube, making it one of the few Spanish-language tracks to reach that milestone. In Europe, it is an anthem at weddings, marathons, sporting celebrations, and advertising campaigns. Even people who have never listened to salsa recognize the melody and the shout “¡Ey, ey, ey!”. In 2014 the song won the Premio Lo Nuestro for Song of the Year and the Billboard Latin Music Award for Tropical Song of the Year. The energy of his hits has also taken them into sports stadiums. “Valió la Pena” (Latin Grammy 2004 for Best Tropical Song) and “Vivir Mi Vida” play during goal celebrations in LaLiga, Serie A, and the Premier League. At the 2015 Copa del Rey final and the 2017 Spanish Super Cup, “Pa’llá Voy” was the official entrance song for the teams. In Italy, RAI used “Vivir Mi Vida” as the soundtrack for the 2016 Coppa Italia. In international tournaments such as the Champions League and the Europa League, DJs rely on Marc Anthony to maintain collective euphoria. That exposure in broadcasts viewed by hundreds of millions of people generates massive recognition without the need for direct promotion. For more than 20 years, Marc Anthony has maintained successful tours in Europe with figures that few Latin artists can match. In 2024 he sold out two consecutive nights at Madrid’s WiZink Center (30,000 people), the Palau Sant Jordi in Barcelona (18,000), London’s O2 Arena (20,000), and the Mediolanum Forum in Milan (12,000). In Spain he has sold more than one million tickets since 2005. In Italy he is a regular headliner at the Latinoamericando festival, and in the United Kingdom his concert at the Royal Albert Hall in 2018 sold out in 48 hours. In 2023 he received Spain’s Premio Ondas for “Musical Phenomenon of the Year” for his sustained impact in Europe. Reknown for His Crossover Ability, Too His musical versatility has been key. Although salsa is his signature, he has recorded pop and ballads that have earned him recognition outside the tropical genre. The album “3.0” (2013) won the Latin Grammy for Best Salsa Album and entered the Top 10 in Spain, Italy, and Portugal. “Opus” (2019) won the Latin Grammy for Best Salsa Album and reached No. 1 in physical sales in Spain. Songs like “Flor Pálida” (Premio Lo Nuestro 2014), “Tú Amor Me Hace Bien,” and “¿Y Cómo Es Él?” are staples on adult contemporary radio across Europe. This crossover ability has allowed him to reach listeners who do not typically consume traditional salsa. His film career also opened unexpected doors. He acted in “Man on Fire” (2004) by Tony Scott alongside Denzel Washington, in “Bringing Out the Dead” (1999) directed by Martin Scorsese, and in “In the Time of the Butterflies” (2001) with Salma Hayek. These films were widely distributed in Europe and gave him artistic credibility beyond music. In Turkey, where “Man on Fire” was a box-office hit, he is still recognized for his role as a Puerto Rican gangster. |
||||
|
|
In conservatories in Spain and Italy, his vocal technique is a subject of study. At the Escuela Superior de Canto in Madrid and the Conservatorio Giuseppe Verdi in Milan, professors use his recordings to teach projection, breath control, and vocal endurance. His phrasing and his ability to maintain pitch during two-hour shows make him an academic reference. In 2022 he received an Honorary Doctorate from Berklee College of Music for his contribution to Latin music. In Europe’s nightlife scene he is a standard. In Latin clubs in Madrid, Ibiza, Mykonos, and Berlin, his songs are mandatory. DJs like Juan Magán and Henry Méndez include remixes of “Pa’llá Voy,” “Valió la Pena,” and “Vivir Mi Vida” in sets that blend salsa, reggaeton, and house. At multicultural events like the Notting Hill Carnival or the Latinoamericando Festival, his tracks are the ones that make crowds of all nationalities dance the most. His collaborations with global artists have expanded his reach. Jennifer Lopez’s album “Como Ama una Mujer” (2007), produced and largely written by him, reached No. 1 in Spain, Italy, and Switzerland. With Pitbull and Gente de Zona he recorded “La Gozadera” (Latin Grammy 2015), which became ubiquitous across Europe. With Will Smith and Bad Bunny he released “Está Rico” (2018), which entered the Top 10 in several European countries. These collaborations placed him on playlists alongside global pop artists. His personal image has turned him into a cultural icon. Covers in Vogue Spain, L’Uomo Vogue Italy, and GQ France have portrayed him as the “Latin gentleman.” In 2023 he was an honored guest at Milan Fashion Week and at the amfAR Gala in Cannes. His line Magnolia by Marc Anthony is sold in El Corte Inglés and Galeries Lafayette. In 2024 he received the Latin Icon Award from ¡Hola! Spain. Marc Anthony never needed to change his language or soften his identity to be recognized in Europe and around the world. With 4 Grammys, 11 Latin Grammys, 26 Billboard Latin Awards, a Guinness World Record, and a voice that crosses borders, he has proven that salsa, when sung with truth, needs no translation. From the neighborhoods of New York to the great stages of Europe, his legacy is indisputable: he is the global king of salsa and one of the most awarded and respected Latin artists of all time. Upcoming Shows in Our Hemisphere December 27, 2025 — Cali, Colombia, Estadio Pascual Guerrero infobae February 13, 2026 — Las Vegas, USA, Fontainebleau Las Vegas bandsintown.com February 14, 2026 — Las Vegas, USA, Fontainebleau Las Vegas SeatPick February 15, 2026 — Las Vegas, USA, Fontainebleau Las Vegas bandsintown.com February 20, 2026 — Las Vegas, USA bandsintown.com February 21, 2026 — Las Vegas, USA bandsintown.com July 24, 2026 — Las Vegas, USA Songkick July 25, 2026 — Las Vegas, USA Songkick July 29, 2026 — Las Vegas, USA Songkick |
|||
|
Click on images to enlarge:
|
||||
|---|---|---|---|---|
| |
|
|
|
|
×
|
||||
Please leave a comment about this article: 762 |
|
| Enter your email address: |
Your email will not be displayed. |
| Your nickname: | |
| Your comment: | |
| Was this article helpful to you? | |
|
|
|
Articles about exciting travel experiences in our hemisphere.


