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Duty-free shops display the best of local production and allow travelers to take a little piece of the place they are visiting.




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AMERICAS ------------------------------------------765[EXPERIENCE]

Duty-Free Shops

A Cultural and Commercial Journey Awaits as You Pass Through Airports

By Jazmin Agudelo for Ruta Pantera on 11/25/2025 10:23:23 AM

Traveling to a different country always brings new experiences, and one of the most inevitable — and curiously, one of the most revealing — is walking through the airport duty-free shops. These spaces, strategically located before boarding or after immigration, have become a familiar part of modern travel. They not only offer the possibility of purchasing tax-free products, but also function as cultural showcases where flavors, crafts, liquors, and identity symbols from each country can be appreciated.

Local Flavors and Products


Duty-free shops display the best of local production and allow travelers to take with them a piece of the place they are visiting. At Mexico City Airport, for example, the selection of artisanal reposado, and special-edition tequilas is so extensive that it turns the hallway into an agave gallery — the perfect place to find authentic gifts or exclusive bottles that rarely reach commercial stores. The same happens at El Dorado Airport in Bogotá, where Colombia’s famous amarillo aguardiente and a wide range of national liquors reflect the diversity of the country. Colombia also shines in the area of coffee. Local entrepreneurs use duty-free stores as an international platform, offering beans from Manizales, Quindío, or Antioquia, each with its own character, story, and altitude of cultivation. A well-chosen bag of coffee becomes a souvenir with aroma, cultural significance, and regional identity.

The Beauty Aisle


For many travelers, especially those who love personal care, the beauty aisle of the duty-free area is an obligatory stop. Well-known brands like Tous, Victoria’s Secret, or Sephora-affiliated spaces offer perfumes, creams, makeup, and luxury sets that are hard to ignore and not always available at home.
In addition, duty-free shops are famous for their special promotions: 2-for-1 perfume combos, volume discounts, and travel editions that cannot be found in regular stores. Browsing, comparing, and smelling without a rush can turn a lengthy layover into a pleasant, if not irresistible experience.

A Convenient Mix of Culture and Shopping


Beyond the commercial offer, duty-free spaces allow travelers to learn a bit more about their destination country even before taking off. In Peru, for example, it is common to find pisco in different quality levels and varieties, from acholados to high-end quebrantas. Local crafts also appear, such as decorative llamas, Andean textiles, or chocolates made with Peruvian cacao, an ideal gift to share the culture at home. The same happens in other parts of the continent: Wayuu crafts in Colombia, Venezuelan origin cacao, Panamanian rum, Central American hats and textiles, or Panamanian Geisha coffee. All gathered in a single corridor that has been transformed into a floating cultural market.

Strategy and Recommendations


To take advantage of duty-free shopping, you must arrive prepared. Many terminals — such as Tocumen, Guarulhos, El Dorado, or Mexico City — have apps that allow you to locate stores and verify products in stock. In airports like Cancún and São Paulo, “click & collect” works perfectly: you buy online, pay, and pick up as you pass by, avoiding last-minute lines. It is also essential to know the Customs limits: • Colombia: up to 1,500 USD tax-free. • Mexico: 500 USD per person. • Brazil: 1,500 reais. Abiding these limits avoids unpleasant surprises, such as having to leave behind a special bottle in the confiscation tray. Remember that when leaving the country, the selection is usually broader and there will be more time to explore. Also, not all duty-free shops are the same. Some airports inflate perfume prices — Guarulhos is known for this — and smaller terminals have very limited local offerings. Another concern is a broken STEB bag: if the seal is damaged before crossing a checkpoint, officers can confiscate the product regardless of its value. Moreover, electronics are almost never worth purchasing unless needed for your trip: they tend to cost the same or even more than on platforms like Amazon.

The Emotional Value Is Priceless


My favorite moment comes at the end: sitting in the waiting area with freshly ground coffee, looking over the craft or liquor you just bought, and feeling that the trip is not over yet. The Pan-American duty-free store is more than a store for me: it is the last farewell to the country, the last roadside inn before crossing the border, where the traveler takes something that smells, tastes, and tells a story of the country they have visited.

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